The use of the web to promote business activities has become a key aspect of every modern day business. People advertise and keep in touch with their customers through the web. There is more to web presence, because once your business is online you can connect with millions of potential customers and networks.
But the question is, how and where do we start?
Well, gaining huge web presence is a gradual process yet very productive. it will involve one or more of these;
i. Building a website
ii. Use of Social Media
iii Local Business Listing
iv. Mobile apps
v. Search Engine Optimization (SEO)
The good news is you can do most of these yourself if you have little IT skills, better still you can hire someone to help you.
let’s start with number one on the list.
Social Media and Social Networking sites such as facebook, twitter, youtube etc. are few of the many social sites that can be used to promote your business. Some key services include use of facebook ads for paid and targeted adverts. You can also create a free facebook page for your business, but make sure to update your page often to keep your followers engaged at all times. With twitter you can caption short messages to a specific audience. You can also choose to engage your customers with videos, on youtube, such as tutorial and ‘how to’ videos.
Local Business Listings
Take advantage of free local business listing from sites like google. this will help people locate your shop faster. You can try Google my business and Bing places for business.
A mobile app is an application software that runs on mobile devices such as smart phones. You may decide to build a mobile app for your business if you want to create a direct marketing channel with your customers, it can also help you stand out from your competitors. A business mobile app will promote your brand. A mobile app will usually run on android and apple phones. you can build your mobile app with tools from Appy pie and Adobe phonegap
Search Engine Optimization (SEO)
SEO helps search engines such as google, bing etc. to find your business faster on the web. You can optimize your website for quick search.